Virtually (and physically) we are creatures of habit.

The illusion may be we are popular or that we have information at our fingertips the truth is we don’t stray far from the same people, places and things we are most familiar with. Online, I too visit only half a dozen or so places regularly. It is easier than “freestyle” net-surfing. It is only when we need some more information that we stray into new web territory. And even then we do not stay long in these new places. Once in a while we may find a new site which appeals to us and trust as a source of information and entertainment. But by and large we stick to the same old places … like brand loyalty.

That’s life. I am certain other creatures too are creatures of habit.

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